The effects of message framing on novel food introduction: Evidence from the artificial meat products in China
Jun Zhang, Hongxu Shi, Jiping Sheng
Topics & Concepts
Framing (construction)Regulatory focus theoryChinaBusinessMarketingContingent valuationValuation (finance)Willingness to payFood productsEconomicsFood scienceMicroeconomicsPolitical scienceGeographyFinanceManagementArchaeologyChemistryTask (project management)LawOlfactory and Sensory Function StudiesBehavioral Health and InterventionsAgriculture Sustainability and Environmental Impact