The effect of online message congruence, destination-positioning, and emojis on users’ cognitive effort and affective evaluation
Beatriz García-Carrión, Francisco Muñoz‐Leiva, Salvador del Barrio‐García, Lucía Porcu
Topics & Concepts
CognitionTourismNoveltySocial mediaCongruence (geometry)PsychologyWord of mouthAdvertisingComputer scienceSocial psychologyWorld Wide WebBusinessNeurosciencePolitical scienceLawDigital Communication and LanguageDigital Marketing and Social MediaConsumer Behavior in Brand Consumption and Identification