A narrative approach for overcoming the message credibility problem in green advertising
eunjin Kim, Heather Shoenberger, Eunseon Kwon, S. Ratneshwar
Topics & Concepts
CredibilityNarrativeAdvertisingSuspectSource credibilityStyle (visual arts)MarketingBusinessPsychologyPolitical scienceHistoryLawPhilosophyCriminologyArchaeologyLinguisticsEnvironmental Education and SustainabilityClimate Change Communication and PerceptionConsumer Behavior in Brand Consumption and Identification