Revisiting heterogenous social desirability bias in consumer willingness to pay for food carbon label: Social norms and environmental concerns
Hang Xiong, Wuyang Hu, Meng Xu, Jintao Zhan
Topics & Concepts
Willingness to paySocial desirabilitySocial desirability biasPublic economicsEconomicsSocial psychologyMicroeconomicsPsychologyEnvironmental Education and SustainabilityEnvironmental Sustainability in BusinessEconomic and Environmental Valuation