Smile or pity? Examine the impact of emoticon valence on customer satisfaction and purchase intention
Ruijing Ma, Weisha Wang
Topics & Concepts
PityValence (chemistry)PsychologyCustomer satisfactionSocial psychologyAdvertisingBusinessMarketingChemistryOrganic chemistryDigital Communication and LanguageLanguage, Discourse, Communication StrategiesHate Speech and Cyberbullying Detection