REVIEW PAPER ON E-COMMERCE

Abstract

Consumer’s preference towards online shopping is increasing day by day as evolution of smartphone and internet connectivity. This trend will continue in upcoming time. This review paper on e-commerce identifies about the scenario of e-commerce consumer’s profile. This paper compares online and traditional shopping behaviour of consumer, perceived risk and influencing of e-commerce. Last part of this paper is about advantages and disadvantages of e-commerce from the consumer’s perspective.

Topics & Concepts