Too human to trust? How AI human-likeness and context orientation shape consumer preferences in premium high-tech markets
Myoung-Jin Chae, Molan Kim
Topics & Concepts
Context (archaeology)BusinessOrientation (vector space)High techMarket orientationMarketingPolitical scienceGeographyLawGeometryArchaeologyMathematicsAI in Service InteractionsDigital Marketing and Social MediaConsumer Retail Behavior Studies