Watch out for the healthy trap! How food flavor influences healthiness evaluations and consumption
Weiwei Cai, Tong Chen, Tingwei Ren, Ping Qing
Topics & Concepts
FlavorConsumption (sociology)DietingCalorieFood scienceAdvertisingPsychologyBusinessMedicineChemistryObesityInternal medicineWeight lossSociologySocial scienceEndocrinologyConsumer Attitudes and Food LabelingSensory Analysis and Statistical MethodsColor perception and design