The influence of innovation-adoption characteristics on consumers' trust and purchase intentions of innovative alternative proteins: A comparison between plant-based food, cultured food, and insect-based food
Ou Wang, Federico J.A. Pérez-Cueto, Riccardo Scarpa, Frank Scrimgeour
Topics & Concepts
BusinessMarketingIncentiveStructural equation modelingFood industryFood scienceBiotechnologyEconomicsBiologyStatisticsMicroeconomicsMathematicsInsect Utilization and EffectsAnimal and Plant Science EducationEnvironmental Sustainability in Business