Litcius/Paper detail

Is a gift on sale “heart-discounted”? Givers’ misprediction on the value of discounted gifts and the influence of service robots

Yookyung Park, Youjae Yi

2021Journal of Retailing and Consumer Services23 citationsDOI

Topics & Concepts

Value (mathematics)Service (business)DevaluationMarketingBusinessAffect (linguistics)AdvertisingMicroeconomicsEconomicsPsychologyComputer scienceFinanceCommunicationExchange rateMachine learningAI in Service InteractionsConsumer Retail Behavior StudiesPsychology of Social Influence
Is a gift on sale “heart-discounted”? Givers’ misprediction on the value of discounted gifts and the influence of service robots | Litcius