The Role of Visitor’s Positive Emotions on Satisfaction and Loyalty with the Perception of Perceived Restorative Environment of Healing Garden
Hye Sook Jang, Sun Jin Jeong, Jae Soon Kim, Eunha Yoo
Abstract
Background and objective: The purpose of this study is to investigate the effects of visitors'positive emotions on satisfaction and loyalty with the perception of restorative environment of a healing garden created in an urban agriculture expo. Methods: The psychological indicators to the images of the healing garden were analyzed by the visitors' demographic variables and the three factors of plant cultivation activity level: plant cultivation experience, plant preference, and plant-related event.
Topics & Concepts
LoyaltyPsychologyAffect (linguistics)PerceptionVisitor patternSocial psychologyMarketingCommunicationNeuroscienceBusinessProgramming languageComputer scienceUrban Green Space and HealthUrban Agriculture and SustainabilityUrban and spatial planning