Measuring memorable dining experiences and related emotions in fine dining restaurants
Sheng‐Hshiung Tsaur, Pei-Chun Lo
Abstract
Having a memorable dining experience (MDE) is an important factor in future dining decisions. However, few MDE evaluation scales are available and the research on how MDEs elicit emotions is scant. By using the critical incident technique and exploratory and confirmatory factor analysis, this study developed a measurement scale for customer MDE sources at fine dining restaurants from the perspective of restaurant attributes and further explored related positive emotional relationships. Consequently, a 4-factor 17-item MDE scale with good fit, reliability, and validity was constructed. According to this scale, factors leading to MDEs included excellent service behavior, exquisite and delicious cuisine, amazing physical environment and unique atmosphere, and high perceived value. Furthermore, customer MDE sources demonstrated a significant influence on the emotional factors of comfort, stimulation, and being cared for. Taken together, these findings advance the current MDE knowledge and provide implications and suggestions for future research.