How can pilot and demonstration plants drive market formation? Lessons from advanced biofuel development in Europe
Seyedesmaeil Mousavi, Hans Hellsmark, Patrik Söderholm
Abstract
This paper analyzes through what enabling mechanisms pilot and demonstration plants (PDPs) reduce supply and demand uncertainties, and thereby contributing to the market formation for novel sustainable technologies. The analysis builds on three case studies within the advanced biofuel development in Europe. For each case, we construct a narrative of the technology development and derive detailed insights into how technology actors use PDPs to drive market formation. We develop a comprehensive analytical framework, which highlights how PDPs contribute to supply uncertainty reduction through three main enabling mechanisms: building credibility for the technology, business ecosystem orchestration, and technology learning. The corresponding enabling mechanisms behind demand uncertainty reduction include technology standardization, constructing the narrative, and the creation of legitimacy for the technology. The paper also unfolds the composite activities of each mechanism, and outlines implications for technology developers, policymakers, as well as for the research community.