Celebrity insects: Exploring the effect of celebrity endorsement on people’s willingness to eat insect-based foods
Jaewoo Park, Kosuke Motoki, Carlos Velasco, Charles Spence
Topics & Concepts
InsectAdvertisingBusinessWillingness to payPsychologyFood scienceMarketingBiologyEconomicsBotanyMicroeconomicsInsect Utilization and EffectsAnimal and Plant Science EducationEnvironmental Sustainability in Business