Simplicity is not key: Understanding firm-generated social media images and consumer liking
Gijs Overgoor, William Rand, Willemijn van Dolen, Masoud Mazloom
Topics & Concepts
InterpretabilityFeature (linguistics)Computer scienceObject (grammar)Set (abstract data type)Social mediaArtificial intelligenceKey (lock)VisualizationLinguisticsPhilosophyComputer securityProgramming languageWorld Wide WebAesthetic Perception and AnalysisConsumer Behavior in Brand Consumption and IdentificationColor perception and design