Sustainable packaged food and beverage consumption transition in Indonesia: Persuasive communication to affect consumer behavior
Ming‐Lang Tseng, Raditia Yudistira Sujanto, Mohammad Iranmanesh, Kim Hua Tan, Anthony S.F. Chiu
Topics & Concepts
Affect (linguistics)BusinessConsumption (sociology)Consumer behaviourSustainable consumptionPersuasive communicationFood scienceConsumer demandMarketingAdvertisingEnvironmental economicsPersuasionProduction (economics)EconomicsPsychologyChemistryMicroeconomicsCommunicationSocial psychologySociologySocial scienceEnvironmental Education and SustainabilityBusiness Strategies and InnovationConsumer Packaging Perceptions and Trends