Litcius/Paper detail

The Impact of Relationship Marketing on the Customer Loyalty

Nancy Alajarmeh, Fatima Lahcen Yachou Aityassine, Abed Elkareem Alzoubi, Zeid Naiel Aissa al-fugaha, Saed Majed Zighan, Mazen Alzyoud, Najah Al-shanableh, Anber Abraheem Shlash Mohammad, Sulieman Ibraheem Shelash Al-Hawary, Abdullah Matar Al-Adamat

2024Studies in computational intelligence48 citationsDOI

Topics & Concepts

MarketingBusinessLoyaltyLoyalty business modelRelationship marketingAdvertisingMarketing managementService qualityService (business)Organizational and Employee PerformanceTechnology Adoption and User BehaviourCustomer Service Quality and Loyalty