Litcius/Paper detail

NFT marketing: How marketers can use nonfungible tokens in their campaigns

Raeesah Chohan, Jeannette Paschen

2021Business Horizons170 citationsDOI

Topics & Concepts

BusinessScarcityMarketingHierarchyDistribution (mathematics)Key (lock)AdvertisingComputer scienceEconomicsComputer securityMarket economyMathematicsMicroeconomicsMathematical analysisBlockchain Technology Applications and SecurityConsumer Retail Behavior StudiesDigital Marketing and Social Media
NFT marketing: How marketers can use nonfungible tokens in their campaigns | Litcius