Branded virtual worlds in fashion gaming: Examining the role of brand narratives and social presence in consumer engagement
Paola Martinez Romero, Rachel Esther Lim, Hyejune Park
Topics & Concepts
NarrativePsychologyMetaverseAdvertisingSocial psychologySociologyInternet privacyBusinessComputer scienceHuman–computer interactionVirtual realityArtLiteratureVirtual Reality Applications and ImpactsDigital Marketing and Social MediaDigital Games and Media