Litcius/Paper detail

Can AI Help in Ideation? A Theory-Based Model for Idea Screening in Crowdsourcing Contests

J. Jason Bell, Christian Pescher, Gerard J. Tellis, Johann Füller

2023Marketing Science75 citationsDOI

Abstract

Authors test previously published theory-based models in a sample of idea-screening contests and find that efficient, automated screening is possible using easy-to-collect data.

Topics & Concepts

CrowdsourcingIdeationComputer scienceSample (material)Test (biology)Data scienceMachine learningArtificial intelligenceEconometricsPsychologyWorld Wide WebEconomicsCognitive sciencePaleontologyBiologyChromatographyChemistryOpen Source Software InnovationsDigital Marketing and Social MediaWikis in Education and Collaboration