Litcius/Paper detail

How perceptions of intelligence and anthropomorphism affect adoption of personal intelligent agents

Sara Moussawi, Marios Koufaris, Raquel Benbunan‐Fich

2020Electronic Markets364 citationsDOI

Topics & Concepts

Affect (linguistics)PerceptionPsychologyBusinessKnowledge managementSocial psychologyComputer scienceCommunicationNeuroscienceAI in Service InteractionsDigital Marketing and Social MediaTechnology Adoption and User Behaviour
How perceptions of intelligence and anthropomorphism affect adoption of personal intelligent agents | Litcius