Playing Ant Forest to promote online green behavior: A new perspective on uses and gratifications
Lingyun Mi, Ting Xu, Yuhuan Sun, Jingjing Zhao, Tao Lv, Xiaoli Gan, Ke Shang, Lijie Qiao
Topics & Concepts
GratificationPopularityPerspective (graphical)PsychologyAdvertisingThe InternetUses and gratifications theoryMarketingBusinessSocial psychologyComputer scienceSocial mediaWorld Wide WebArtificial intelligenceEnvironmental Education and SustainabilityBehavioral Health and InterventionsEnvironmental Sustainability in Business