A whole new ball game: Fan perceptions of augmented reality enhanced sport broadcasts
Chad Goebert, Gregory Greenhalgh, Brendan Dwyer
Topics & Concepts
Augmented realityGraphicsPerceptionComputer scienceAudience measurementMultimediaMode (computer interface)Context (archaeology)AdvertisingHuman–computer interactionPsychologyComputer graphics (images)BusinessNeuroscienceBiologyPaleontologyVirtual Reality Applications and ImpactsConsumer Retail Behavior StudiesTechnology Adoption and User Behaviour