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Avatar-mediated experience in the metaverse: The impact of avatar realism on user-avatar relationship

Do Yeon Kim, Ha Kyung Lee, Kyunghwa Chung

2023Journal of Retailing and Consumer Services268 citationsDOI

Topics & Concepts

AvatarMetaverseMediationAttractivenessDyadHuman–computer interactionConstrual level theoryComputer scienceRealismPsychologyVirtual worldSocial psychologyVirtual realitySociologyEpistemologyPhilosophyPsychoanalysisSocial scienceVirtual Reality Applications and ImpactsPsychology of Moral and Emotional JudgmentBehavioral Health and Interventions
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