You plant a virtual tree, we'll plant a real tree: Understanding users' adoption of the Ant Forest mobile gaming application from a behavioral reasoning theory perspective
Muhammad Ashfaq, Qingyu Zhang, Fayaz Ali, Abdul Waheed, Shahid Nawaz
Topics & Concepts
ContinuanceStructural equation modelingBusinessTheory of planned behaviorContext (archaeology)SkepticismPsychologyEnvironmental economicsMarketingComputer scienceSocial psychologyGeographyEconomicsArtificial intelligenceMachine learningPhilosophyControl (management)ArchaeologyEpistemologyEnvironmental Education and SustainabilityEnvironmental Sustainability in BusinessBehavioral Health and Interventions