Are questionnaires the best way to measure emotions for food products and beverages?
Joachim J. Schouteten
Topics & Concepts
Measure (data warehouse)Context (archaeology)Value (mathematics)Food productsPsychologyConsumer researchMarketingField (mathematics)AdvertisingFood scienceComputer scienceBusinessMathematicsStatisticsGeographyData miningPure mathematicsChemistryArchaeologySensory Analysis and Statistical MethodsBiochemical Analysis and Sensing TechniquesMultisensory perception and integration