Can you believe it? The effects of benefit type versus construal level on advertisement credibility and purchase intention for organic food
Anna-Katharina Jäger, Anja Weber
Topics & Concepts
CredibilityConstrual level theoryFraming (construction)AdvertisingExtant taxonMarketingSalience (neuroscience)PsychologySustainabilityBusinessFood choiceSocial psychologyPolitical scienceEngineeringMedicineLawBiologyEcologyPathologyEvolutionary biologyCognitive psychologyStructural engineeringEnvironmental Education and SustainabilityEnvironmental Sustainability in BusinessCultural Differences and Values