Persona Perception Scale: Development and Exploratory Validation of an Instrument for Evaluating Individuals’ Perceptions of Personas
Joni Salminen, João M. Santos, Haewoon Kwak, Jisun An, Soon-Gyo Jung, Bernard J. Jansen
Topics & Concepts
PersonaPerceptionCredibilityScale (ratio)Exploratory researchPsychologyApplied psychologyComputer scienceHuman–computer interactionSociologyCartographyNeurosciencePolitical scienceLawGeographyAnthropologyPersona Design and ApplicationsInnovative Human-Technology InteractionService and Product Innovation