Can blockchain enabled green bond issuance lead to intent to invest? A moderated mediation model
Gayathri Giri, K.S. Nivedhitha, Hansa Lysander Manohar
Abstract
While financial literacy supports enhanced investment decisions, the study of blockchain enabled green bond issuance and its influence on intent to invest has not been investigated to date. To address this research gap, the present study developed a moderated mediation model, based on planned behaviour theory, and organizational information processing theory. This model describes the influence of blockchain enabled green bond issuance on the intent to invest via perceived behavioural control, conditioned by the moderating role of financial literacy. 304 responses were collected to test the hypothesized relationship. The results revealed that perceived behavioural control partially mediates the relationship between blockchain enabled green bond issuance and the intent to invest. Besides, the effect of mediation was discovered to be substantial at higher levels of financial literacy.