The role of food eating values and exploratory behaviour traits in predicting intention to consume organic foods: An extended planned behaviour approach
Muhammad Ahsan Sadiq, B Rajeswari, Lubna Ansari, Mohd Danish Kirmani
Topics & Concepts
Theory of planned behaviorPsychologyConsumption (sociology)Exploratory researchExtant taxonMarketingConsumer behaviourStructural equation modelingSocial psychologyControl (management)BusinessStatisticsSociologyMathematicsEconomicsEvolutionary biologyBiologySocial scienceAnthropologyManagementOrganic Food and AgricultureEnvironmental Sustainability in BusinessConsumer Behavior in Brand Consumption and Identification