Litcius/Paper detail

Inferring opinion leadership from digital footprints

Nora Jansen, Oliver Hinz

2021Journal of Business Research14 citationsDOI

Topics & Concepts

Opinion leadershipData scienceSample (material)Social mediaPoliticsComputer sciencePublic relationsPolitical scienceWorld Wide WebChemistryLawChromatographyOpinion Dynamics and Social InfluenceComplex Network Analysis TechniquesDigital Marketing and Social Media