Curb your enthusiasm: Examining the customer experience with Alexa and its marketing outcomes
Guilherme Gouvea de Oliveira, Fabiane Letícia Lizarelli, Jorge Teixeira, Glauco Henrique de Sousa Mendes
Topics & Concepts
EnthusiasmConstruct (python library)Order (exchange)Structural equation modelingConceptual modelSample (material)Customer satisfactionPsychologyCustomer experienceEmpirical researchMarketingComputer scienceBusinessSocial psychologyDatabaseEpistemologyChemistryProgramming languageChromatographyPhilosophyFinanceMachine learningAI in Service InteractionsDigital Marketing and Social MediaTechnology Adoption and User Behaviour