Comparative Analysis of AI Integration in Media and Communication Curricula: Case Studies From Australia and Egypt
Muhammad Asim Imran
Abstract
This study compares how universities in different cultural and educational contexts prepare media and communication graduates for an artificial intelligence (AI)-driven future, focusing on publicly available course information. It evaluates the integration of generative AI technologies into the media and communication curricula at the University of Melbourne and the University of Sydney in Australia and assesses the readiness of the American University in Cairo (AUC) and Cairo University in Egypt. Using systematic document analysis of course descriptions, syllabi, and curriculum guides, the study highlights the integration of practical AI applications and pedagogical methods. The findings underscore the need for enhanced AI education to prepare graduates for the evolving media landscape, offering recommendations for curriculum development and educational strategies. This research informs future advancements in media and communication education in the era of AI.