Understanding Continued Use Intention of AI Assistants
Yuguang Xie, Shuping Zhao, Peiyu Zhou, Changyong Liang
Abstract
In recent years, smart home assistants have been used by a large number of people due to their simple, hands-free, voice-based operation. To ensure the long-term success and widespread dissemination of a product, it is important to evaluate its continued use. This study is mainly based on uses and gratifications theory to explore the relationship between the initial use of, gratification provided by, and continued use intention of smart home assistants, and to analyze differences in use by different age groups. The results confirm that different types of SHAs use lead to different levels of gratification in different categories. And gratification of different categories of users has a significant positive impact on the continued use intention. In addition, significant differences exist in the impact path of using smart home assistants to alleviate loneliness, among different age groups.