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Visualising the Knowledge Domain of Artificial Intelligence in Marketing: A Bibliometric Analysis

Elvira Ismagiloiva, Yogesh K. Dwivedi, Nripendra P. Rana

2020IFIP advances in information and communication technology18 citationsDOIOpen Access PDF

Topics & Concepts

Domain (mathematical analysis)Field (mathematics)Domain knowledgeWeb of scienceComputer scienceData scienceMarketing researchBibliometricsKnowledge managementWorld Wide WebMarketingPolitical scienceBusinessMathematicsMEDLINEMathematical analysisLawPure mathematicsAI in Service InteractionsDigital Marketing and Social MediaBig Data and Business Intelligence
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