Marketing on the metaverse: Research opportunities and challenges
Shuya Lu, Ofer Mintz
Topics & Concepts
MetaversePerspective (graphical)Face (sociological concept)Social worldsMarketingComputer scienceSociologyBusinessHuman–computer interactionSocial scienceVirtual realityArtificial intelligenceVirtual Reality Applications and ImpactsConsumer Retail Behavior StudiesAI in Service Interactions