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The role of advanced AI in improving chatbot-driven consumer experiences

Sanchita Bansal, Priya Nangia, Nisha Chanaliya, Park Thaichon

2025Strategic Business Research5 citationsDOI

Topics & Concepts

Knowledge managementFunction (biology)Field (mathematics)Consumer behaviourConceptual modelConceptual frameworkThematic analysisCognitionCustomer experiencePsychologyComputer scienceDigital transformationMarketingHuman intelligenceCustomer relationship managementCustomer intelligenceEmotional intelligenceChatbotManagement scienceVoice of the customerDevelopment theoryBusinessProcess managementData scienceBusiness modelCustomer satisfactionSocio-cognitiveCustomer advocacyAI in Service InteractionsRobotic Process Automation ApplicationsOrganizational and Employee Performance
The role of advanced AI in improving chatbot-driven consumer experiences | Litcius