How virtual reality affects consumer choice
Martin Meißner, Jella Pfeiffer, Christian Peukert, Holger Dietrich, Thies Pfeiffer
Topics & Concepts
Virtual realityImmersion (mathematics)Computer scienceVariety (cybernetics)IllusionHuman–computer interactionConsumer choiceIncentiveKey (lock)BusinessMarketingPsychologyCognitive psychologyEconomicsArtificial intelligenceMicroeconomicsMathematicsComputer securityPure mathematicsVirtual Reality Applications and ImpactsAesthetic Perception and AnalysisImage and Video Quality Assessment