Litcius/Paper detail

Applications of artificial intelligence in B2B marketing: Challenges and future directions

Masoud Moradi, Mayukh Dass

2022Industrial Marketing Management105 citationsDOI

Topics & Concepts

PopularityMarketingBusinessMarket intelligenceMarketing researchKnowledge managementComputer sciencePsychologySocial psychologyAI in Service InteractionsTechnology Adoption and User BehaviourDigital Marketing and Social Media