Breaking the psychological distance: the effect of immersive virtual reality on perceived novelty and user satisfaction
Nabanita Talukdar, Shubin Yu
Abstract
The integration of digital and physical worlds, known as ‘phygital’, has led to the emergence of hybrid consumption experiences (e.g. virtual reality, augmented reality, digital concierge services)...
Topics & Concepts
Virtual realityNoveltyAugmented realityMetaverseConsumption (sociology)Human–computer interactionMixed realityComputer-mediated realityComputer scienceBusinessPsychologyMultimediaAestheticsSocial psychologyArtVirtual Reality Applications and ImpactsConsumer Retail Behavior StudiesConsumer Behavior in Brand Consumption and Identification