Blockchain meets marketing: Opportunities, threats, and avenues for future research
Renana Peres, Martin Schreier, David A. Schweidel, Alina Sorescu
Topics & Concepts
BlockchainTerminologyMarketing researchMarketingProcess (computing)BusinessComputer scienceComputer securityOperating systemPhilosophyLinguisticsBlockchain Technology Applications and SecurityConsumer Retail Behavior StudiesDigital Marketing and Social Media