“OK, Google, why do I use you?” Motivations, post-consumption evaluations, and perceptions of voice AI assistants
Tae Rang Choi, Minette E. Drumwright
Topics & Concepts
ConformityPerceptionPsychologyConsumption (sociology)Social psychologyIdentity (music)Everyday lifeApplied psychologySociologySocial sciencePolitical sciencePhysicsNeuroscienceAcousticsLawAI in Service InteractionsDigital Marketing and Social MediaSharing Economy and Platforms