Application of Generative Artificial Intelligence in Design Education: An Exploration and Analysis to Enhance Student Creativity
Chi-Wei Lee
Abstract
Generative Artificial Intelligence (GenAI) is transforming design, but its integration into education presents challenges. This study investigates GenAI’s application in visual design courses to enhance student creativity. Through hands-on projects using text/image generation tools for design competitions and a questionnaire survey (N = 102) assessing creativity factors (sensitivity, fluency, flexibility, originality, elaboration), GenAI’s impact was evaluated. Findings show GenAI significantly enhanced textual creativity (fluency, flexibility). Its effect on visual originality was perceived as less impactful, though project outcomes were successful. GenAI boosts efficiency and creativity, but pedagogy must balance AI aid with fostering critical thinking and unique expression.