Who will benefit from big data? Farmers’ perspective on willingness to share farm data
Airong Zhang, Richard Heath, Katie McRobert, Rick Llewellyn, Jay Sanderson, Leanne Wiseman, Rohan Rainbow
Topics & Concepts
BeneficiaryAgricultureBusinessMarketingAgribusinessAgricultural economicsWillingness to payStakeholderGovernment (linguistics)Agricultural scienceSurvey data collectionBig dataEconomicsGeographyFinanceStatisticsMicroeconomicsManagementLinguisticsEnvironmental sciencePhilosophyComputer scienceMathematicsArchaeologyOperating systemAgricultural Innovations and PracticesTechnology Adoption and User Behaviour