Bundling Brilliance: Maximizing Telecom Operator Profits through Handset Leasing
Tanvi Hazarika, P Ashok, Sandeep Prabhu
Abstract
This research work details on bundling concept widely used in the telecom industry and a study on the concept of handset leasing used by different mobile operators. Handset leasing is a new approach in the telecom industry where customers have an option to upgrade to a new phone usually after a year. The study analyzes and discusses the impact of handset leasing on mobile operators concerning the developed countries. The research paper takes note of different leasing models derived by Telecom Operators. The paper further talks about the used cases of lease program used by various industries and aims to get insights on whether a lease program would be beneficial or detrimental for the telcos. A case analysis approach has been taken up for this research paper where different utilized cases in the leasing business have been analyzed. Along with that In-depth Interviews with different industry experts has been conducted to provide the research a better depth. The information for this investigation has been gathered through different white papers, previously made reports, database, and articles, and was then analyzed to come up with a conceptual model.