That's not natural! Consumer response to disconfirmed expectations about ‘natural’ food
Helena Schirmacher, Ossama Elshiewy, Yasemin Boztuğ
Topics & Concepts
HarmNatural (archaeology)MarketingProfit (economics)ReputationProduct (mathematics)TrustworthinessBusinessDeceptionAdvertisingPsychologyEconomicsSocial psychologyMicroeconomicsSociologyHistoryMathematicsSocial scienceGeometryArchaeologyOrganic Food and AgricultureConsumer Behavior in Brand Consumption and IdentificationConsumer Attitudes and Food Labeling