Developing personas for live streaming commerce platforms with user survey data
Runting Zhong, Saihong Han, Zi Wang
Topics & Concepts
PersonaEntertainmentFocus groupComputer scienceE-commerceProduct (mathematics)Service (business)Quality (philosophy)Internet privacyWorld Wide WebPsychologyMarketingBusinessHuman–computer interactionVisual artsGeometryPhilosophyArtMathematicsEpistemologyPersona Design and ApplicationsDigital Marketing and Social MediaService and Product Innovation