Are social media robot influencers credible? A cross-continental analysis in a fashion context
Patricia Baudier, Elodie de Boissieu
Topics & Concepts
Influencer marketingSocial mediaContext (archaeology)PsychologyComputer scienceSociologyWorld Wide WebBusinessGeologyMarketingPaleontologyMarketing managementRelationship marketingAI in Service InteractionsDigital Marketing and Social MediaConsumer Behavior in Brand Consumption and Identification