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The scarcity of beauty: how and why product aesthetics mobilize consumer acquisition effort

Freeman Wu, Martin Reimann, Gratiana Pol, C. Whan Park

2022Journal of the Academy of Marketing Science26 citationsDOI

Topics & Concepts

BeautyScarcityProduct (mathematics)ConceptualizationAestheticsPrideAttractivenessObject (grammar)MarketingIntuitionConnotationAdvertisingPsychologyBusinessEconomicsComputer scienceArtPolitical scienceMicroeconomicsPhilosophyCognitive scienceLawMathematicsLinguisticsArtificial intelligenceGeometryAesthetic Perception and AnalysisConsumer Behavior in Brand Consumption and IdentificationColor perception and design
The scarcity of beauty: how and why product aesthetics mobilize consumer acquisition effort | Litcius