Treat for affection? Customers’ differentiated responses to pro-customer deviance
Jiajing Hu, Xiuli Ma, Xiaowei Xu, Yan Liu
Topics & Concepts
Deviance (statistics)HospitalitySocial exchange theoryGratitudeDisgustOrganizational citizenship behaviorSocial psychologyPerspective (graphical)AffectionPsychologyProsocial behaviorCustomer relationship managementBusinessMarketingTourismPolitical scienceOrganizational commitmentLawAngerStatisticsMathematicsComputer scienceArtificial intelligencePsychology of Moral and Emotional JudgmentPsychology of Social InfluenceEthics in Business and Education